Pedro Sostre Talks Metrics On Microsoft.com
2006-06-27
Sostre & Associates President Pedro Sostre, was quoted in the Microsoft.com article Redesign your site to boost sales. He suggests four top metrics to track web site performance. The quote featured in the article is as follows:
Average number of page views per user: “More is usually better, but high average page views combined with a low conversation rate could mean poor shopping cart design or the wrong product mix.” Average amount of time visitors spend on the site: “If visitors are staying longer than 20 seconds (the minimum threshold you want) but still not buying, you are failing to provide enough information or incentive to make a decision.” Shopping cart abandonment rate: “A high abandonment rate could mean your checkout process is too complicated or you charge too much for shipping.” Conversation rate: “Conversation rates for e- commerce sites generally fall anywhere between 0.75 and 7 percent, depending on the price point and the market.”
To read the full article, visit
microsoft.com
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