Pedro Sostre Speaks On Search Engine Radio
2006-06-27
Sostre & Associates principal Pedro Sostre was invited to speak on seoradio.
Segment 1 - Website Design and how it can help conversion. What exactly is Web Analytics? The value of tools like Clicktracks. Analyzing log files and what can be learned from referrer logs.
Segment 2 - Some of the biggest mistakes web designers and business owners make during analysis. The power and the profit of watching and responding to customer searches. Responding to searches with custom landing pages. Good salespeople vs. good web designers. Doubling traffic, or doubling conversion. How much do page views matter?
Segment 3 - What are the big guys doing with tracking and conversion that the small business owner can learn from? Why "trustworthy" converts better than "sleek design." What web designers can learn from grocery stores. Are web design schools teaching what converts?
Search Engine Radio is dedicated to discussing anything and everything about search engines. Key topic areas include search engine optimization, pay-per-click advertising, and the latest search engine software, tools, and techniques. Guests include search engine industry experts, authors, and software tool developers, providers the latest news and techniques for maximizing your rankings and profits from search engines.
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