Pedro Sostre Quoted In Hispanic Trends Magazine Article "Net Return"
2007-02-01
Pedro Sostre was quoted in Hispanic Trends Magazine
"The goal is to balance a visually pleasing site with one that meets your business goals, according to Pedro Sostre, president of Sostre & Associates, a Web consulting, design and development firm in Miami. “Spending money on a website that isn’t going to perform is a common mistake. The Internet offers lots of ways to spend money. Most of those ways don’t pay off,” Sostre says. “A bad search campaign can cost thousands a day before you even know it. A search engine optimization campaign that targets the wrong keywords can have virtually no effect. What small- and mid-sized businesses can’t afford is losing money from various ‘trial and error’ efforts.”Sostre hits on a key component of developing an Internet strategy: marketing. You can’t just build a website and expect customers to come. There are several ways to drive traffic, including natural search optimization, paid search campaigns and viral marketing. You can be successful with each without breaking the bank, Sostre says. The trick is choosing which tactic best suits your business."
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Hispanic Trends, a joint project of Editorial Televisa and the United States Hispanic Chamber of Commerce, is a lively and indispensable source of news, features and information for every Hispanic entrepreneur and anyone affiliated with the dynamic Hispanic marketplace.
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