Pedro Sostre Quoted In AOL Small Business
2010-02-18
Sostre & Associates's principal, Pedro Sostre, contributed to the article, "Can Starbucks' CEO Really Think Like a Startup?", in AOL Small Business.
"Howard [should] pretend he has no money. When every dollar spent is critical, founders take more time to understand their customer and what's really important to their business."
--Pedro Sostre, CEO
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