Pedro Sostre Interviewed In IT Business Edge
2006-03-23
Sostre & Associates principal, Pedro Sostre, was interviewed on the topic of "What to Do with Web Analytics" which appeared in IT Business Edge.
"I think it's been kind of a slow progression, but it's going the right way in terms of companies starting to move toward embracing analytics and what it can do for them. I think what was happening was that companies were looking at the wrong metrics for what they could get out of analytics. The original buzz words were "stickiness" and "eyeballs passed" and "page views." They weren't the kinds of numbers that, at the end of the day, affected business as much as they felt it should. It was misinformation for the first few years. The numbers weren't really translating into usable business figures."Read the full article (PDF Format)
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